How We Drove 10K Unique Visitors to a New Product in a Month
Using only a handful of tactics, we recently were able to get 10,000 people to check out our product. Here is how we did it. As I was wrapping up the sale of the Prosperio platform, I was anxious to...
View Article5 Tips for Boosting Sales on Pinterest
If you are selling anything online while not leveraging Pinterest, you are losing out. Pinterest converts very well. According to Venture Beat, Pinterest generates four times more revenue (per click)...
View ArticleFocus Your Content Marketing on the Digital Dialogue
To stand out and be relevant in the digital world, you need content. Sounds simple, but the reality is very different. According to the Content Management Institute, marketers in businesses both small...
View ArticleExpert Advice: What to Do When an Employee Is Caught Stealing
Q: How do I fire an employee who was caught stealing? A: Joyce Margulies, a Memphis, Tenn.-based attorney and chair of the American Bar Association’s Section of Labor and Employment Law, says...
View ArticleMaximize the Impact of Your Business Greeting Cards With These 4 Tips
Ho, ho, ho — wait, another greeting card? Those who know me well know I have a disdain for greeting cards. The preordained notion that we must send greeting cards to everyone during every holiday...
View ArticleMaking Lead Gen More Actionable: Eight B2C Customer Acquisition Tips
We all know that a steady stream of leads is an essential ingredient in keeping a business afloat—but coming up with original and effective ways to attract and convert qualified leads is easier said...
View ArticleMaking Lead Gen More Actionable: Eight B2C Customer Acquisition Tips
We all know that a steady stream of leads is an essential ingredient in keeping a business afloat—but coming up with original and effective ways to attract and convert qualified leads is easier said...
View ArticleFlip Your Media Plan: From Old-School Marketing to Digital in Three Steps
I’ll admit it. I work in an industry that’s known for being “old school” in its marketing. Healthcare traditionally loves print pieces. We’ve adored billboards, even for inexplicable marketing...
View ArticleFive Deadly Email Platform Migration Mistakes to Avoid
Good news: your company’s email list had a recent growth spurt. You’re sending more email than ever—to a larger audience—and with all that growth it’s time to consider a new email service provider...
View ArticleAct-On Marries Marketing Automation, Web Phone Calls
People still make phone calls? Act-On Software believes so. And the marketing automation provider is teaming up with a company whose platform tracks calls from websites and provides call analytics....
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